What is Inbound Marketing? Inbound marketing refers to marketing activities that bring in potential customers, rather than outbound marketing, which relies on marketers having to go out to get prospects’ attention. In both inbound and outbound marketing, each potential customer, whether it’s a person or a company, is considered a “lead”. Leads can be individuals who interact with the content … Read More
SEO Statistics That Will Surprise You
Search Engine Optimization is a digital marketing strategy that has often confused many business owners as it is not as “tangible” as other forms of marketing. When you create a TV commercial, there is something you can look at and see. When you run an SEO campaign, often times, there is not much to “see”. Even though SEO isn’t as … Read More
Local SEO Orlando – Guide
I’m sure you already know it… Prospective customers are looking for your business online. 90% of them simply use a search engine to find your phone number, address or download a pricelist. And it’s really up to you whether they’ll succeed or not. Positioning a business to appear in local search results is called Local SEO. And in this guide … Read More